World Vision France
Advertising
An advertising campaign to encourage the French to answer the call.
Small actions, big impacts.
Every minute, somewhere in the world, a child calls for help. But did you know that something as simple as a restroom can turn a little girl into a lawyer? At World Vision France, your donation is amplified and has unexpected ripple effects!
A message that grabs attention while answering the essential question: What happens to my donation?
Well, your donation helps build sanitation facilities in schools, preventing girls from dropping out. The simple presence of a well in a village enables many mothers to give birth safely. And much more...
Answer the call.
The world’s leading NGO in alleviating children’s suffering, World Vision France operates in more than 90 countries. For its annual donation campaign, the organization partnered with Madaré to embody its mission to serve children and promote its new brand signature: Answer the call.
The result? A campaign showcasing the famous correlated effects a simple donation can have on an entire village and across generations! The campaign was rolled out through OOH and DOOH displays in the Paris metro, national press, and digital platforms.
Donate now at
worldvision.fr