background projet Supertooth






Brand identity redesign in support of the launch of a new product.

Design & Brand Experience

Position Supertooth as the outdoor partner specializing in wireless audio.

As a specialist in Bluetooth technology since 2003, Supertooth is pivoting towards outdoor specialization and targeting adventurers. Simultaneously, the product launch disrupts the product range architecture. Our mission? Deeply accompany the company's rebranding strategy.

Appealing to intuition to discuss innovation

How to establish Supertooth as the reference for outdoor adventures, whether urban or in the wilderness?

Our response: a brand universe that focuses primarily on experience. The promise "connect with your instinct" becomes the guiding principle of the brand's discourse. The design and naming of the product range are renewed to support the company's commercial strategy sustainably!

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