MNH Prévention
Advertising
An advertising campaign to encourage the French to answer the call.
Prevention for better healing.
Did you know that 42% of healthcare professionals never or rarely undergo cancer screening exams? This alarming fact inspired the prevention branch of the Mutuelle Nationale des Hospitaliers (MNH) to launch a campaign targeting these caregivers, who dedicate their lives to helping others every day.
A cancer awareness campaign for hospital workers
As an affinity mutual insurance provider, MNH has always prioritized supporting hospital workers in their daily lives, going beyond its traditional role as an insurer. And because, as in many professions, those who care for others often neglect their own health, it was essential to launch a national campaign in healthcare facilities to raise awareness among medical professionals about breast cancer screening during the 20th edition of Pink October.
Present at every major health milestone
Because prevention is a daily effort, MNH also entrusted us with creating an awareness campaign about excessive alcohol consumption as part of Dry January. The result was a national campaign in healthcare facilities, supported by coverage in specialized press and digital platforms to engage hospital workers.
