Capgemini
Activation
Branding
Web
A digital activation for the teams of a global leader in the digital transformation sector and advanced engineering services.
Congratulate Capgemini’s PLM teams: an original creation offered to all employees.
To take on new challenges, one must celebrate past accomplishments. Capgemini understands this well. Our teams have come up with 160 original creations, illustrating their greatest successes of the year: a tailor made, playful, and relevant concept. Copywriter : Jonathan Lagier.
A unique and innovative digital experience, a playful nod to the teams.
An event website designed in stages. From discovering the platform to generating digital artworks, users were able to have a participative experience, reflecting the values of the group.
How to establish an illustrative brand territory for a web event?
We played with Capgemini's identity thread to offer them a comprehensive work synonymous with coherence. Each theme was dressed with a pictogram made in their charter's image for a final aesthetic and uniform composition.
