Aux captifs la libération
Web
A committed and engaging website, reflecting a renewed identity and an updated brand platform.
Translating the new identity of Aux Captifs, la Libération through a distinctive, informative, and engaging website.
Since 1981, the association Aux Captifs, la Libération has been supporting people in extreme poverty, without housing, or involved in prostitution. Our mission is to amplify their voices through a website that mirrors their image: urban, candid, and universal.
A sober and impactful design system to let the voices take center stage.
Talking about life on the streets, the hardship of those who endure it, but also about hope. To inform, raise awareness, and mobilize, the voices must be at the core. Based on the association's new visual identity, we chose a pragmatic and functional minimalism where the words—the voices of the captives—are central to the navigation experience.
Smooth and engaging navigation to bolster the efforts of the Captifs.
This is the lifeblood of associative websites: driving action. Recruiting volunteers and collecting donations are among the top priorities. To support these conversions, we designed an intuitive architecture and navigation focused on engagement. The goal? Encourage fast and simple action. Donate now at auxcaptifs.fr
Discover the website AUX CAPTIFS LA LIBÉRATION
captifs.fr